Chip Ervin - Why You Absolutely Need to Use Testimonials in Your Selling

Chip Ervin is an accomplished poker player and insurance broker. As a professional poker player, he is an expert in trust and deception.

The problem is that deception is widely spread not just in poker, where it’s expected, but everywhere around us.

The public is lied to all the time. People no longer trust anybody, yet in business, trust is required for making sales. There can be no sale without trust.

If you are a business owner looking to increase sales, you should know that your prospects are disillusioned and distrustful. There is a good reason for that. Your prospects have received promises too many times that never come to life. 

The best, most straightforward path to providing your legitimacy to your prospects is to use testimonials from your past and existing clients.

Nothing that you can say about yourself can be as powerful and credible as what others say about you. You simply can’t overuse testimonials in business. If you have so many testimonials that no prospect will read or watch all of them, he or she will still be impressed with the number of people saying positive things about you. Testimonials are beneficial in every sales scenario, be it introducing a new product or responding to a negative situation.

A good testimonial should be similar to a pair of before and after pictures. The before part should touch on skepticism, mistrust, problems with no solutions. The after part needs to include a positive result, a solution, and a nice surprise. 

As a DJ and insurance broker, Chip Ervin knows that there is no better selling tool than presenting a collection of testimonials from his happy customers.

Chip Ervin - Why You Want To Study Other Industries to Be Able to Sell Well

Chip Ervin is a DJ, a professional poker player with an impressive list of accomplishments, and an insurance broker. His thinking is not limited to just one profession, one field, or one occupation.

A lot of business owners limit their scope of business interests and thinking to just their own business niches and their own capabilities and opportunities. The only exception when a typical business owner goes beyond that is when it comes to money. That’s when most business owners think in terms of someone else’s money, usually in the form of credit or investments.

Such thinking usually also limits selling capabilities and the flow of new ideas. In most the business ventures, great ideas come from the outside.

For example, today the drive-through windows are mostly associated with the fast food industry. However, the first recorded use of a drive-through window comes from the Grand National Bank of St. Louis, Missouri, in 1930. The idea was then copied by a number of different industries, from fast food to funeral homes where visitors can drive by and look at the remains of their loved ones through a window of a car.

This is what you want to be doing, too. You want to be looking for new ideas everywhere. One of the best options is to find a group of progressive sales-oriented business people where you can discuss new ideas, explore potential alliances, and discover what’s working.

Learning from different experiences and areas of life is one of the factors that played a role in Chip Ervin’s success.