Chip Ervin is an accomplished poker player and insurance broker. As a professional poker player, he is an expert in trust and deception.
The problem is that deception is widely spread not just in poker, where it’s expected, but everywhere around us.
The public is lied to all the time. People no longer trust anybody, yet in business, trust is required for making sales. There can be no sale without trust.
If you are a business owner looking to increase sales, you should know that your prospects are disillusioned and distrustful. There is a good reason for that. Your prospects have received promises too many times that never come to life.
The best, most straightforward path to providing your legitimacy to your prospects is to use testimonials from your past and existing clients.
Nothing that you can say about yourself can be as powerful and credible as what others say about you. You simply can’t overuse testimonials in business. If you have so many testimonials that no prospect will read or watch all of them, he or she will still be impressed with the number of people saying positive things about you. Testimonials are beneficial in every sales scenario, be it introducing a new product or responding to a negative situation.
A good testimonial should be similar to a pair of before and after pictures. The before part should touch on skepticism, mistrust, problems with no solutions. The after part needs to include a positive result, a solution, and a nice surprise.
As a DJ and insurance broker, Chip Ervin knows that there is no better selling tool than presenting a collection of testimonials from his happy customers.
The problem is that deception is widely spread not just in poker, where it’s expected, but everywhere around us.
If you are a business owner looking to increase sales, you should know that your prospects are disillusioned and distrustful. There is a good reason for that. Your prospects have received promises too many times that never come to life.
The best, most straightforward path to providing your legitimacy to your prospects is to use testimonials from your past and existing clients.
Nothing that you can say about yourself can be as powerful and credible as what others say about you. You simply can’t overuse testimonials in business. If you have so many testimonials that no prospect will read or watch all of them, he or she will still be impressed with the number of people saying positive things about you. Testimonials are beneficial in every sales scenario, be it introducing a new product or responding to a negative situation.
A good testimonial should be similar to a pair of before and after pictures. The before part should touch on skepticism, mistrust, problems with no solutions. The after part needs to include a positive result, a solution, and a nice surprise.
As a DJ and insurance broker, Chip Ervin knows that there is no better selling tool than presenting a collection of testimonials from his happy customers.
